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Rovi announced its first product on January 7, 2010 – Total Guide, an interactive media guide that incorporated entertainment data, to search, browse and provide recommendations.On March 16, 2010, Rovi acquired Media Unbound for an undisclosed amount.With more than 30 years in the industry, Rodriguez previously held senior jobs at AT&T, Sirius XM, Microsoft’s Xbox and TV divisions, and Cisco Systems.The technology was subsequently extended to DVD players and other consumer electronic recording and playback devices such as digital cable and satellite set-top boxes, digital video recorders, and portable media players.

On 13th November 2017 Ti Vo announced appointment of veteran tech exec Enrique Rodriguez as the new CEO.

Its two core legacy products were called Rip Guard and ACP (analog copy protection).

Macrovision introduced its Rip Guard technology in February 2005.

After the announcement of its intent to buy Gemstar-TV Guide, Macrovision made other changes in order to focus on entertainment technology, including selling its software business unit, valued at approximately 0 million, to private equity firm Thoma Cressey Bravo.

The divestiture of the software business unit closed on April 1, 2008, becoming Acresso Software.