Virtual dating games for guys

Mook spends time with her boyfriend, Scorpio, every week.

“[They enjoy] our content like they would reading comics or watching TV,” Kitajima explains.

For d’Aki, it’s easy to see how the game had appeal in Japan.

“You have these grown-up men in their suits with briefcases, leaving their corporate jobs to read manga in the metro or play gameboy at an arcade,” she says.

The girls can kiss, “hold” a player’s hand, exchange flirtatious text messages and even snap out in anger if the player leaves a conversation.

It’s one of Japan’s biggest gaming phenomenons called Love Plus - available on the Nintendo portable consoles and the i Phone.“There is no friction in these relationships, obviously,” says Loulou d’Aki, a Swedish photographer who documented a number of Japanese players earlier this year.